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The Background
Backed by an estimated billion dollar investment in technology, the Microsoft .NET Enterprise Servers are paramount to Microsoft's core strategy. Martini Design continues to work very closely with key product managers at Microsoft to develop a wide array of marketing tools including Flash demos, informational booklets and CD packaging. For the Microsoft Solution for Business Intelligence, this effort included effectively presenting information to key decision makers across fields including technology decision makers and business decision makers.
The Project
The project entailed creating an auto-run demo, and producing a comprehensive collection of white papers, case studies, video segments, and evaluation bits into a two-CD Resource Guide. Martini also designed a user interface to effectively browse and navigate the content, the CD label, and a 6-panel sleeve containing an overview of the CDs. Martini Design provided the script, sights and sounds to enhance the key messages for this high-profile technology. When your campaigns are critical to your business, bring it to Martini for the best in multimedia treatment.



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| ©2002, Martini Design, LLC. |
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