Martini's competitive analysis showed that Gamani's brand and gif animation product needed to be more distinguished from its competitors in this saturated market. Martini helped Gamani identify its target market and renamed Gamani's software to Gamani Gif Movie Gear. With these in place, Martini created a new product logo and revamped Gamani's corporate identity, giving it the polished image of a million-dollar company. ©2002, Martini Design, LLC.