Challenge GETTING INTO THE GAME Chances are anyone who has been dealt a hand has been touched by Hoyle. Together with this game/card company, Sierra On-Line produces scores of casino, card, board and word software games. The games are fun, exciting and easy to play. But Sierra On-Line's marketing Web site for them didn't share the same luster. The site lacked sizzle. Solution KNOWING THE PLAYERS To represent that Hoyle is all about fun, the first and foremost design change called for a revamp of the site pallete: bright colors, casino green, a rich red, cheery yellow and bright blues helps signal the user that these games are about fun. Because charismatic characters are prominent features of the games, they received heavy play on the home page and throughout the site. Each week, the home page spotlights a different Hoyle character. This reinforces the game's brand and gives site visitors an idea of the experience they'll encounter in the products. We provided the Hoyle sensation by incorporating Hoyle's riveting colors and inviting tone. At the same time, the site re-organization made for easy access to more information about the types of Hoyle products available. Results GAME TIME Hoyle now has a strong online presence. The Web design captured the spirit of the brand and translated it into the online medium. As a result, this helps promote the products...At first sight, visitors feel the essence of the Hoyle experience. They are welcomed by the riviting colors — and a new game character every week. The site now appeals to all audiences: people who already own Hoyle products andthose looking to learn more about them. Not only was the site designed to carry the brand's theme, but Martini also developed a modular site design. Martini accommodated Sierra's back-end database issues and the result was a simplified content update process.   ©2002, Martini Design, LLC.