Challenge REINVENTING THE WHEEL Success is about having more than a good product. It's about smart packaging, too. Gamani Productions knew that to truly stand out in the competitive gif animation software industry, it needed an identity system overhaul. Its software sales were doing well, but it was time to move to the next level — Gamani needed to have the look of success. On task: updating Gamani on a product and corporate identity level, and evolving its e-commerce site along with them. Solution IN HIGH GEAR Martini Design started by renaming the main product, Gamani Gif Movie Gear. We integrated the name with a product logo that simulates the looping motion of a movie gear. And to represent the innovation and sophistication behind Gamani as a company, Martini produced a clean, elegant type design. The custom-made type we developed contributed to the logo's unique look and brand differentiation. The new identities helped form the basis for Gamani's new Web site. To top off Gamani's new look, Martini simplified navigation and worked with neutral color choices that complement each other. Results KINETIC ENERGY Gamani shed its small-business look and now sports a corporate presentation that's ahead of the pack. Customers often base their e-commerce purchase decisions on whether a site is polished, organized and professional. Within a month, Gamani's makeover proved to be a boon for business: Site traffic increased 30 percent, and sales soared 20 percent. That's what we call great kinetic energy.   ©2002, Martini Design, LLC.